Theodore Levitt Quotes About Innovation

Quotes about: Innovation

• Creativity is thinking up new things. Innovation is doing new things.

  Theodore Levitt

  Change, Creativity, Thinking

• Organizations, by their very nature are designed to promote order and routine. They are inhospitable environments for innovation.

  Theodore Levitt

  Order, Organization, Innovation

• Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.

  Theodore Levitt

  Change, Creativity, Ideas

• Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".

  Theodore Levitt

  Simple, Thinking, Creative

• Ideas are useless unless used.

  Theodore Levitt

  Creativity, Ideas, Innovation

  Theodore Levitt (1974). “Marketing for business growth”, McGraw-Hill Companies

• In spite of the extraordinary outpouring of totally and partially new products and new ways of doing things that we are witnessing today, by far the greatest flow of newness is not innovation at all. Rather, it is imitation.

  Theodore Levitt

  Innovation, Today, Way

  Theodore Levitt (1974). “Marketing for business growth”, McGraw-Hill Companies

• What is often lacking is not creativity in the idea-creating sense but innovation in the action-producing sense, i.e. putting ideas to work.

  Theodore Levitt

  Creativity, Ideas, Creating

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