If you're running an engineering or finance company, all companies depend on ideas and ingenuity. I think the principles of creative leadership apply everywhere, whether it's an advertising company or whether you're running a hospital.
Finding your element is essential to your wellbeing and ultimate success and, by implication to the health of our organisations and the effectiveness of our educational systems
The Element is about discovering your self, and you can't do this if you're trapped in a compulsion to conform. You can't be yourself in a swarm.
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