Jerry Greenfield Quotes - Page 2

• Don't just do something because it's a trendy idea and will make you a lot of money. The reason I say that is because any kind of venture involves going through difficult times. If you're doing something you are passionate about and really believe in, then that will carry you through.

  Jerry Greenfield

  Believe, Ideas, Passionate

  "Ice-cream icon Jerry Greenfield shares his top tips for business startups". Interview with Matthew Jenkin, www.theguardian.com. June 21, 2013.

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• Ben & Jerry's evolved into what it is doing and is trying to transition its supply chain, but this is essentially retrofitting. In the social enterprise movement, we see companies whose essence, the products they make, the reason they exist from day one, is because these people see something out in the world that they cannot accept.

  Jerry Greenfield

  Essence, People, Trying

  "Peace, love and fairtrade ice-cream" by Jo Confino, www.theguardian.com. June 01, 2012.

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