Jerry Greenfield Quotes

• When you are led by values, it doesn't cost your business, it helps your business.

  Jerry Greenfield

  Cost, Helping, Values

  "If it's melted, it's ruined". Interview with Sarah Left, www.theguardian.com. April 28, 2005.

  45 Copy quote

• Ice cream is the perfect buffer, because you can do things in a somewhat lighthearted way. Plus, people have an emotional response to ice cream; it's more than just food. So I think when you combine caring, and eating wonderful food, it's a very powerful combination.

  Jerry Greenfield

  Powerful, Caring, Emotional

  16 Copy quote

• It's good to stand for something, to believe in something and base your business on values.

  Jerry Greenfield

  Believe, Stand For Something, Values

  "Ice-cream icon Jerry Greenfield shares his top tips for business startups". Interview with Matthew Jenkin, www.theguardian.com. June 21, 2013.

  45 Copy quote

• We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.

  Jerry Greenfield

  Two, Community, Lines

  7 Copy quote

• Business can be a source of progressive change.

  Jerry Greenfield

  Progressive, Source, Progressive Change

  15 Copy quote

• If you open up the mind, the opportunity to address both profits and social conditions are limitless. It's a process of innovation.

  Jerry Greenfield

  Opportunity, Innovation, Mind

  7 Copy quote

• Look at your business and the activities that you undertake. Then, start to think about not just your economic concerns, but about social and environmental impacts that businesses have.

  Jerry Greenfield

  Thinking, Impact, Environmental

  11 Copy quote

• So much business is based on the belief that we should do whatever we can within legal limits to make as much money as we can. Ben & Jerry's was based on values, and we try to operate a business that not just sells ice cream but partners with all our stakeholders - whether that's suppliers or customers - to bring about a more sustainable world.

  Jerry Greenfield

  Ice Cream, Trying, World

  "Ice-cream icon Jerry Greenfield shares his top tips for business startups". Interview with Matthew Jenkin, www.theguardian.com. June 21, 2013.

  7 Copy quote

• Ben and I built Ben & Jerry’s on the idea that business has a responsibility to the community and environment If you open up the mind, the opportunity to address both profits and social conditions are limitless. It’s a process of innovation If we were going to have a business we were going to have one that was consistent with our values We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.

  Jerry Greenfield

  Responsibility, Opportunity, Ideas

  52 Copy quote

• Ben & Jerry's is an indulgent dessert that should be eaten in moderation. You should not be replacing more than one meal a day with ice cream. We do not consider a pint or a tub of ice cream to be a single serving.

  Jerry Greenfield

  Ice Cream, Meals, Tubs

  Interview with Hannah Pool, www.theguardian.com. July 30, 2008.

  7 Copy quote

• If you support the community, they will support you.

  Jerry Greenfield

  Support You, Support, Community

  7 Copy quote

• Startups are often very undercapitalised, but I found that to be very beneficial because it forces you not to throw money at problems. Instead, you learn all the nuts and bolts of what you're doing and become an expert.

  Jerry Greenfield

  Nuts, Experts, Problem

  "Ice-cream icon Jerry Greenfield shares his top tips for business startups". Interview with Matthew Jenkin, www.theguardian.com. June 21, 2013.

  4 Copy quote

• I'm a pretty laid-back kind of guy. What I've always wanted to do is set up situations in our company where if people who worked there needed help, we would try to help them, and at the same token if the company needed help from people, they would help us. A kind of give and take.

  Jerry Greenfield

  People, Giving, Guy

  4 Copy quote

• Don't just do something because it's a trendy idea and will make you a lot of money. The reason I say that is because any kind of venture involves going through difficult times. If you're doing something you are passionate about and really believe in, then that will carry you through.

  Jerry Greenfield

  Believe, Ideas, Passionate

  "Ice-cream icon Jerry Greenfield shares his top tips for business startups". Interview with Matthew Jenkin, www.theguardian.com. June 21, 2013.

  4 Copy quote

• Businesses can lead with their values and make money, too. You don't have to simply be purely profit-driven. You can integrate social and environmental concerns into a business, be a caring business, be a generous business and still do very well financially.

  Jerry Greenfield

  Caring, Environmental, Making Money

  4 Copy quote

• Now, when we face a problem like global warming, and you understand that the biggest impacts on global warming come from business and industry, I think business needs to take a leading role.

  Jerry Greenfield

  Thinking, Impact, Needs

  17 Copy quote

• Ben & Jerry's evolved into what it is doing and is trying to transition its supply chain, but this is essentially retrofitting. In the social enterprise movement, we see companies whose essence, the products they make, the reason they exist from day one, is because these people see something out in the world that they cannot accept.

  Jerry Greenfield

  Essence, People, Trying

  "Peace, love and fairtrade ice-cream" by Jo Confino, www.theguardian.com. June 01, 2012.

  4 Copy quote

• I guess I harboured hopes that things would happen more quickly, but I'm not disappointed.

  Jerry Greenfield

  Disappointed, Happens

  "'If it's melted, it's ruined'". Interview with Sarah Left, www.theguardian.com. April 28, 2005.

  7 Copy quote

• One out of every 100 families in Vermont was a part owner of Ben and Jerry's.

  Jerry Greenfield

  Vermont, Owners, Jerry

  66 Copy quote

• I like that Ben & Jerry's is willing to speak out about social and political issues that aren't always safe - but are the right thing to do.

  Jerry Greenfield

  Speaks Out, Issues, Political

  4 Copy quote

• It's pretty rare to have CEOs or high level executives at big companies who are social activists. They tend not to be drawn to those areas of life.

  Jerry Greenfield

  Levels, Social, Bigs

  "Peace, love and fairtrade ice-cream" by Jo Confino, www.theguardian.com. June 01, 2012.

  4 Copy quote

• One of the great things about Ben & Jerry's for me is that not only is it delicious, but I get it for free.

  Jerry Greenfield

  Great Things, Jerry, Delicious

  4 Copy quote

• Recycling, packaging, businesses are changing all of those things because that's what consumers want.

  Jerry Greenfield

  Packaging, Want, Recycling

  4 Copy quote

• It's to be expected that you make mistakes when you're breaking new ground.

  Jerry Greenfield

  Motivational, Mistake, Making Mistakes

  4 Copy quote

• If you happen to believe what Ben & Jerry's is supporting and involved in, then you should support the company. If you don't believe in what we are supporting, don't support it.

  Jerry Greenfield

  Believe, Support, Should

  "Question time with Hannah Pool". Interview with Hannah Pool, www.theguardian.com. July 30, 2008.

  4 Copy quote

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