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  • So much business is based on the belief that we should do whatever we can within legal limits to make as much money as we can. Ben & Jerry's was based on values, and we try to operate a business that not just sells ice cream but partners with all our stakeholders - whether that's suppliers or customers - to bring about a more sustainable world.

    "Ice-cream icon Jerry Greenfield shares his top tips for business startups". Interview with Matthew Jenkin, www.theguardian.com. June 21, 2013.