People who describe culture and values and how people behave - I've heard people refer to it as 'the soft stuff'-they often underestimate its importance. The soft stuff actually is the hard stuff.
So what will define greatness for your generation? I believe it is to use the knowledge that you have earned here to find ways, not only to connect to computers, but to connect to people; not only to bridge gaps in science, but to bridge gaps between cultures; not only to use numbers and formulas to create, but to use words to lead, and in the process, to close that canyon between ignorance and understanding.
Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential.
We must continue to show tolerance for those whose opinions and sincerely held beliefs differ from our own. We must lead by example, finding a way to respect one another and to celebrate a culture that protects religious freedom while promoting equality under the law.
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