Tim Wu Quotes - Page 2

Quotes about:

• The breakup of Bell laid the foundation for every important communications revolution since the 1980s onward. There was no way of knowing that thirty years on we would have an Internet, handheld computers, and social networking, but it is hard to imagine their coming when they did, had the company that bured the answering machine remained intact.

  Tim Wu

  Breakup, Communication, Knowing

  Tim Wu (2010). “The Master Switch: The Rise and Fall of Information Empires”, p.119, Atlantic Books Ltd

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• Right now it is illegal for a service provider to censor or block a site because they don't like it or to privilege someone who pays them extra money. So it's basically a level playing field. I think it was a great victory. It doesn't solve all the problems of our time, but I think we've gotten a much better place.

  Tim Wu

  Block, Thinking, Victory

  Source: www.npr.org

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• The blessing of the state, implicit or explicit, has been crucial to every twentieth-century information empire.

  Tim Wu

  Blessing, Information, Empires

  Tim Wu (2010). “The Master Switch: The Rise and Fall of Information Empires”, p.160, Vintage

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• Starting with radio, starting with television, we got used to this idea of stuff being free as long as you just watch a few ads.

  Tim Wu

  Ideas, Long, Being Free

  Source: www.npr.org

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• BE THE MEDIA is uplifting and empowering.

  Tim Wu

  Uplifting, Media, Empowering

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• If we generally like the way things are now, we must also ask whether our current situation is really so different from the open ages of radio, film, or the telephone. Might it not also have seemed in those times that the orgy of limitless entrepreneurism would never end? The point is that we are near the high end of a pendulum arc that, so far, has aways begun to swing in the opposite direction -toward greater integration and centralization- with a force that can seem inexorable.

  Tim Wu

  Swings, Opposites, Age

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• Facebook, when it began, like Google, was very resistant to advertising. They knew, like all - Mark Zuckerberg, like all good engineers, knew that advertising makes the product worse. But, you know, over time, they've been forced to increase the advertising load more and more and more. And the way they advertise is they - it's subtle but they know everything, you know, about everybody on the site.

  Tim Wu

  Zuckerberg, Google, Way

  Source: www.npr.org

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• One thing that all the totalitarian states did was make the great leader's face everywhere.

  Tim Wu

  Leader, Faces, States

  Source: www.npr.org

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• When you decide to like something, I mean, you may feel you're sort of innocently putting out your preferences, but actually you're delivering something of enormous value, which is indicating that, you know, you'd essentially like to be advertised to by this company.

  Tim Wu

  Mean, May, Preference

  Source: www.npr.org

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• We already have our phones, but other wearables, and those technologies are going to want to know when you're deciding things and then offer some kind of input subtle or less so on that moment.

  Tim Wu

  Technology, Phones, Want

  Source: www.npr.org

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• When you think about normal advertising, it's just like, hey, here's a car and, you know, we don't know if you're looking for a car or not. So Google promised that mental state, and then were able to prove that delivering the message at the exact right moment would make someone click on something. So they pioneered the idea that advertising could be profitable on the internet, that a specific, very micromental state could be targeted. And they established the primacy of the click, which has haunted us ever since.

  Tim Wu

  Thinking, Ideas, Car

  Source: www.npr.org

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• There's always people - it doesn't take many - who have a different psychological makeup than most of us who really get joy out of provoking. They don't always believe the things they say, they just like to watch people go crazy. You know, I knew people like that in elementary school - bullies of one kind or another.

  Tim Wu

  Crazy, Believe, School

  Source: www.npr.org

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• There is this inherent human instinct that the usual way you control trolling is you force people to use their real identities. So there's less trolling on Facebook, for example.

  Tim Wu

  Real, People, Identity

  Source: www.npr.org

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• I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising, is they should start letting people pay who want to pay and avoid some of the advertising.

  Tim Wu

  Thinking, People, Google

  Source: www.npr.org

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• I think you spend 50 percent of your mental energy trying to defeat ad systems.

  Tim Wu

  Thinking, Trying, Energy

  Source: www.npr.org

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• Trolling is an ancient problem. It's been around as long as there has been media.

  Tim Wu

  Media, Long, Problem

  Source: www.npr.org

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• All business models have something challenging about them, but the problem with the attention merchant business model they have is they need to keep increasing the amount of ads they deliver to people and therefore make their product worse.

  Tim Wu

  People, Challenges, Needs

  Source: www.npr.org

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• I don't think anyone at Google feels happy about it, but they've been in some sense, you know, enslaved to their business model, and so they have to satisfy their advertisers.

  Tim Wu

  Thinking, Google, Feels

  Source: www.npr.org

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• Google has you at a very specific mental state that is, looking for something. And what they've always been able to say is, we deliver your message at the exact time someone is, say, looking for fishing hooks or looking for marriage counseling or looking for a lawyer for a particular problem. And here we have our customers telling you what is in their heart and soul. It's something that, you know, advertisers have wanted for decades.

  Tim Wu

  Heart, Fishing, Soul

  "How Free Web Content Traps People In An Abyss Of Ads And Clickbait". "Fresh Air" with Terry Gross, wmra.org. October 17, 2016.

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• There's always going to be merchants who need to get their message out, but things have gone way too far.

  Tim Wu

  Needs, Gone, Way

  "How Free Web Content Traps People In An Abyss Of Ads And Clickbait By EDITOR • OCT 17, 2016". "Fresh Air" with Terry Gross, wmra.org. October 17, 2016.

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• Movies you pay for - well, sometimes they throw some ads at the beginning now - but generally you pay for ads. And that business model - actually, much more ancient, paying for stuff - is much more straightforward in terms of the incentives of the people who are then giving you the stuff.

  Tim Wu

  Giving, People, Incentives

  Source: www.npr.org

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• I'm kind of calling for a - I'm not the only one - you know, a revolution of some kind where we try to take back the web or start something new because, you know, the dominant medium of our time is in a desperate state and it doesn't have to be like that.

  Tim Wu

  Trying, Calling, Revolution

  "How Free Web Content Traps People In An Abyss Of Ads And Clickbait". "Fresh Air" with Terry Gross, listen.sdpb.org. October 17, 2016.

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• You know, the only reason net neutrality is controversial is because it's complicated.

  Tim Wu

  Neutrality, Complicated, Controversial

  Source: www.npr.org

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• Hitler had this understanding that you speak to people's deepest, darkest emotions and give them voice that can be incredibly effective.

  Tim Wu

  Voice, People, Giving

  Source: www.npr.org

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• I want to say, however, one thing our media in America has done which didn't happen in other totalitarian states is it has very effectively stood up to Donald Trump who has obvious fascist tendencies and his - who's a temptation like all authoritarian figures to try to crush the media or make it obey him. As that - the media has, in fact, stood up to him and has refused to bow out or cower.

  Tim Wu

  Crush, Media, America

  Source: www.npr.org

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