President George W. Bush won reelection in 2004 largely because he was seen as comfortable in his own skin, while rival John Kerry was viewed as a flip-flopping opportunist.
Political consultants are pugilists, masters in the dark art of negativity. Which is why it's surprising to hear Democrats such as Steve McMahon and Republicans like Rich Galen urging their presidential candidates to be more, well, positive.
We, the people. Manifest Destiny. Conceived in liberty. Fear itself. Ask not. Morning in America. United we stand. Yes, we can. In times of great change and tumult, presidents seek to inspire beleaguered Americans by reminding them of their national identity.
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