Richard Bayan Quotes

• The copywriter uses words as tools to persuade and motivate an audience. You persuade your readers that you have something valuable to offer; you motivate them to acquire it for themselves. This is the essence of effective copywriting.

  Richard Bayan

  Essence, Tools, Use

  Richard Bayan (1987). “Words That Sell”, McGraw-Hill

  14 Copy quote

• Suicide by carbon monoxide used to be done in the garage. Now, all you have to do is go to Mexico City and inhale.

  Richard Bayan

  Suicide, Cities, Mexico

  6 Copy quote

• Neighbours: the strangers who live next door.

  Richard Bayan

  Doors, Next, Stranger

  4 Copy quote

• Science Fiction: fairy tales for nerds.

  Richard Bayan

  Nerd, Fiction, Fairy Tale

  4 Copy quote

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