When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
The companies that are successful, they start out to make meaning, not to make money.
If you start out to solely make money, you will attract the wrong kind of employees.
If you make meaning, you'll make money.
If you make money, you might not make meaning.
The root of great companies is make meaning vs. make money.
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