The best teams are team in any sport that lose themselves in the team. The individuals lose their identity. And their identities come about as a result of being in the team first.
First of all, what happens is, when you're good at something, you spend a lot of time with it. People identify you with that sport, so it becomes part of your identity.
In putting together your standards, remember that it is essential to involve your entire team. Standards are not rules issued by the boss; they are a collective identity. Remember, standards are the things that you do all the time and the things for which you hold one another accountable.
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