• When color TV arrived, it just sat there and you saw color. I've been to retail stores where there were no 3-D glasses at all and the 3-D images were all blurred. People were coming in and saying, "I don't want to buy that." There's a lot of marketing connected to introducing technologies and especially introducing new experiences.

    "CEO Howard Stringer sees Sony's future in 3-D". Interview with David Lieberman, January 5, 2011.
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