• I looked at my family and I said, "I've got a spouse. I've got three kids. There's no way I'm ever buying a music subscription service for the five of us. It's just not going to happen." So we wanted to do something really great for families... It wasn't easy. We had to convince the labels it was in their best interests, too.

    "Jimmy Iovine, Eddy Cue Talk Filling the 'Hole' With Apple Music". Interview with Steve Knopper, June 8, 2015.