• The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever. This is all good because it makes people think more before they do something that reduces their trustworthiness.

    "Interview: Guy Kawasaki on Reciprocity, Influencers, Ecosystems and the Art of Enchantment". Interview with Ian Greenleigh, March 17, 2011.
Cite this Page: Citation