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  • We're all animals, that we all respond to the same stimuli. If you want to motivate somebody not to have premarital sex, or motivate black bears not to go diving into dumpsters, first you have to think about why they do it. Telling them to stop isn't going to help. There has to be some incentive for them to alter their behavior.

    "‘How Dare You!’: Q&A with Adam Carolla". Interview with Joshua Kors, www.huffingtonpost.com. November 9, 2010.
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