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  • Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

    Nir Eyal
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    Nir Eyal (2014). “Hooked: How to Build Habit-Forming Products”, p.30, Penguin
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Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously. - Nir Eyal
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