• I'm obsessed with the customer. I am the customer. I really don't think you can go wrong if you don't take your eye off of that. Serving the customer. How does she feel? I feel like the fashion industry has cared a lot about how we look but not about how we feel.

    "Spanx Dallas Grand Opening: Exclusive interview with Sara Blakely". Interview with Natalie Keinan, July 9, 2014.