The New York Times and PBS are gatekeepers of a sort. And they perform that role of gatekeeping with a set of rules and aspirations about where they want to lead their viewers and their readers. They value objective facts, and they attempt to transmit a comprehensive view of the world. And they do have values. And they do lead their viewers and their readers to certain conclusions. But it's different than such monopolies as Apple or Google which are dissecting information into these bits and pieces, which they're then transmitting to people. And it's about clicks.