We do objectify women in our culture. We're starting to objectify men a little bit more. And there is nothing wrong with that. Objectify maybe is the wrong word. Celebrate their bodies and use beautiful men, beautiful women as a tool to get your attention and to sell things. But no-one - we're very, very uncomfortable in our culture with looking at a naked man. You know, naked women are everywhere, selling everything. And again, this is quite sexist. But naked men make us nervous.