• I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.

    "Google CEO Eric Schmidt Interview: His Thoughts On Search, Books, News, Mobile, Competition And More". Interview with Michael Arrington, August 31, 2009.
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