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  • When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.

    "Starbucks at 40: Java juggernaut branches out". Interview with Bruce Horovitz, www.usatoday.com. March 10, 2011.
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