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  • Any object not interesting in itself may become interesting through becoming associated with an object in which an interest already exists. The two associated objects grow, as it were, together; the interesting portion sheds its quality over the whole; and thus things not interesting in their own right borrow an interest which becomes as real and as strong as that of any natively interesting thing.

    William James (2008). “Talks to Teachers on Psychology: And to Students on Some of Life's Ideals”, p.78, Nuvision Pubns