• Buying something on sale is a very special feeling. In fact, the less I pay for something, the more it is worth to me. I have a dress that I paid so little for that I am afraid to wear it. I could spill something on it, and then how would I replace it for that amount of money?

    Rita Rudner (1993). “Naked Beneath My Clothes: Tales of a Revealing Nature”, Penguin Group USA