• In every company which I have done strategic planning, the number-one value people choose is always integrity. The second values may be quality of products and services, caring about people, excellent customer service, profitability , innovation, entrepreneurship, and others. But integrity always comes first.

    Brian TRACY (2009). “Reinvention: How to Make the Rest of Your Life the Best of Your Life”, p.75, AMACOM Div American Mgmt Assn