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  • Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.

    Philip Kotler
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    Philip Kotler (2012). “Kotler On Marketing”, p.141, Simon and Schuster
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Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value. - Philip Kotler
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