• Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business.

    Yvon Chouinard (2006). “Let My People Go Surfing: The Education of a Reluctant Businessman”, p.159, Penguin
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