• I could make Halo. It’s not that I couldn’t design that game. It’s just that I choose not to. One thing about my game design is that I never try to look for what people want and then try to make that game design. I always try to create new experiences that are fun to play.

    "The man who made ''Mario'' super". Interview with Geoff Keighley, May 8, 2007.
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