Nobody cares how much you know, until they know how much you care.
The questions don't do the damage. Only the answers do.
A mediocre speech supported by all the power of delivery will be more impressive than the best speech unaccompanied by such power.
Does anyone have any questions for my answers?
The most guileful amongst the reporters are those who appear friendly and smile and seem to be supportive. They are the ones who will seek to gut you on every occasion.
This business of saying the same thing over and over and over again – which to a lot of Washington insiders and pundits is boring – works.
In time of crisis people want to know that you care, more than they care what you know
It is always a risk to speak to the press: they are likely to report what you say.
An orator or author is never successful till he has learned to make his words smaller than his ideas.
No man ever listened himself out of a job.
If it's going to come out eventually, better have it come out immediately.
There's no media training. In cooking school, there's not even manager training. You learn the fundamentals of cooking. Everything else is learning by doing.
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