We need to push ourselves to make as many reductions as possible in our own energy use first - and that takes time. But we must do this quickly - the climate will not wait for us.
The buck stops with me, but I can tick off dozens of very good senior executives that are responsible for hundreds or thousands of people who work for me.
Becoming carbon neutral is only the beginning. The climate problem will not be solved by one company reducing its emissions to zero, and it won't be solved by one government acting alone. The climate problem will not be solved without mass participation by the general public in countries around the globe.
We're not a manufacturer, or an airline, but we do use energy. Printing and publishing newspapers, producing films and television programs, operating 24-hour newsrooms. It all adds carbon to the atmosphere.
Climate change and energy use are global problems - News Corp is a global company. Our operations affect the environment all over the world.
I'm a strange mixture of my mother's curiosity; my father, who grew up the son of the manse in a Presbyterian family, who had a tremendous sense of duty and responsibility; and my mother's father, who was always in trouble with gambling debts.
I have to admit that, until recently, I was somewhat wary of the (global) warming debate. I believe it is now our responsibility to take the lead on this issue.
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