My mother was all about unconditional love, and I don't think we give that to our patients a lot. At the end of the day, what they really need you to do is to look at them in the eye and say, 'I'm here for you. I'm going to make sure this works out.'
If I make your workplace conducive to walking at lunch, or working out at some time during the day, or I get people to use the stairs more by creating incentives to do such, then people will start doing it naturally.
In my business, if I get too close to you and you die, it hurts me. And so you develop a natural inclination not to be close to the patient, so that if things don't work out ideally, you can still get up the next day and care for the next patient.
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