Every great political campaign rewrites the rules; devising a new way to win is what gives campaigns a comparative advantage against their foes.
You'd think experienced political professionals would know better than to place their trust in exit polls, notoriously inaccurate surveys that had John Kerry winning the 2004 election by five points when he actually lost by three.
Is victory sweet because your side wins - or is it really because the other side loses?
The 2004 presidential election that saw George W. Bush win with 51 percent of the vote was the last one Republicans will ever win with the overwhelmingly white and male coalition they have now.
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