The power of the culture industry's ideology is such that conformity has replaced consciousness
People have so manipulated the concept of freedom that it finally boils down to the right of the stronger and richer to take from the weaker and poorer whatever they still have.
Auschwitz begins wherever someone looks at a slaughterhouse and thinks: they’re only animals.
Love is the power to see similarity in the dissimilar.
The task of art today is to bring chaos into order.
Intolerance of ambiguity is the mark of an authoritarian personality.
People know what they want because they know what other people want.
As naturally as the ruled always took the morality imposed upon them more seriously than did the rulers themselves, the deceived masses are today captivated by the myth of success even more than the successful are. Immovably, they insist on the very ideology which enslaves them. The misplaced love of the common people for the wrong which is done to them is a greater force than the cunning of the authorities.
The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even though they see through them.
Freedom would be not to choose between black and white but to abjure such prescribed choices.
Art respects the masses, by standing up to them for what they could be, rather than conforming to them in their degraded state.
To say 'we' and mean 'I' is one of the most recondite insults.
He who integrates is lost.
There is no love that is not an echo.
Wrong life cannot be lived rightly.
On their way toward modern science human beings have discarded meaning. The concept is replaced by the formula, the cause by rules and probability.
He who has laughter on his side has no need of proof.
Fear and destructiveness are the major emotional sources of fascism, eros belongs mainly to democracy.
Today self-consciousness no longer means anything but reflection on the ego as embarrassment, as realization of impotence: knowing that one is nothing.
There's not much need for prophets who are in synch with their society.
The forms of art reflect the history of man more truthfully than do documents themselves.
A German is someone who cannot tell a lie without believing it himself.
The creed of evil has been, since the beginnings of highly industrialized society, not only a precursor of barbarism but a mask of good. The worth of the latter was transferred to the evil that drew to itself all the hatred and resentment of an order which drummed good into its adherents so that it could with impunity be evil.
The phrase, the world wants to be deceived, has become truer than had ever been intended. People are not only, as the saying goes, falling for the swindle; if it guarantees them even the most fleeting gratification they desire a deception which is nonetheless transparent to them. They force their eyes shut and voice approval, in a kind of self-loathing, for what is meted out to them, knowing fully the purpose for which it is manufactured. Without admitting it they sense that their lives would be completely intolerable as soon as they no longer clung to satisfactions which are none at all.
Knowledge, which is power, knows no limits, either in its enslavement of creation or in its deference to worldly masters.
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