The reward for doing right is mostly an internal phenomenon: self-respect, dignity, integrity, and self-esteem.
Integrity, honesty, and honor may not give immediate rewards or gratification, and they can be life-threatening (for example, being a whistle-blower or turning state's evidence). The absence of integrity, honesty, and honor do not always bring punishment or scorn, and can be life-aggrandizing (connivers and cheats often gain power and wealth). Therefore, morality must be its own reward.
When you choose wrong because it suits you right now, the message you give others is that when it suits you, you may likely do wrong again. You become a threat and liability to others. That's a pragmatic reason, outside of pride in morality, not to do wrong.
It takes courage to have a conscience when you seem to see others getting something tangible out of not bothering to struggle with the morality of a situation. It gets frustrating and demoralizing. This is precisely where character comes in. All throughout history special people have felt compelled to do what they objectively saw as right and good - even in the face of humiliation or rejection or expulsion or torture or death. That is because they believed that certain ideas were more important than individual well-being.
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