L'Oreal's slogan 'because you're worth it' has come to epitomise banal narcissism of early 21st century capitalism; easy indulgence and effortless self-love all available at a flick of the credit card.
All real capitalisms are impure hybrids, mongrels mixed with other strains.
Understanding capitalism is in some ways simple. At its best, capitalism rewards creators, makers and providers: the people and firms that create valuable things for others, like imaginative technologies and good food, cars and drugs.
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