Bob Lutz Quotes

• Being able to ‘think out of the box’ presupposes you were able to think in it.

  Bob Lutz

  Thinking, Able, Boxes

  "GM's Bob Lutz: What I've Learned" by Cal Fussman, www.esquire.com. March 4, 2010.

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• It applies in any business. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. With the advice and support of their bean counters, absolutely, but with the final word going to those who live and breathe the customer experience. Passion and drive for excellence will win over the computer-like, dispassionate, analysis-driven philosophy every time.

  Bob Lutz

  Running, Philosophy, Passion

  Bob Lutz (2011). “Car Guys vs. Bean Counters: The Battle for the Soul of American Business”, p.8, Penguin

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• Tesla burns cash. It's not a car company, it's a cult of fanatics who think Elon Musk can do no wrong. But financially, it doesn't work.

  Bob Lutz

  Thinking, Car, Cash

  Source: www.caranddriver.com

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• Forcing automakers to sell smaller cars to improve fuel economy [is like]... fighting the nation's obesity problem by forcing clothing manufacturers to sell garments in only small sizes.

  Bob Lutz

  Fighting, Science, Engineering

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• Design can be both a manifestation of a company's design ethic and an outward communication of a company's design ethic and drive for excellence.

  Bob Lutz

  Communication, Design, Excellence

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• What do you want in a female companion? What is the first thing that attracts you. Her ability to cook and keep house or is it the way she looks? It's not politically correct, GM hates it when I draw that analogy. But it's absolutely correct."

  Bob Lutz

  Hate, House, Female

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• The electrification of the automobile is inevitable.

  Bob Lutz

  Inevitable, Automobile

  "Bob Lutz: The Man Who Revived the Electric Car". Interview with Keith Naughton, www.newsweek.com. December 22, 2007.

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• Public Schools too often fail because they are shielded from the very force that improves performance and sparks innovation in nearly every other human enterprise - competition.

  Bob Lutz

  School, Competition, Innovation

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• In the past, (GM) produced a lot of very excellent vehicles but somehow they didn't excite anybody.

  Bob Lutz

  Past, Excellent, Vehicle

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• With autonomous cars, you're gonna see more consolidation. Once we have transport modules, you order off the phone and brands won't matter anymore. When brands don't matter, the auto industry ends. It's got another 20 years.

  Bob Lutz

  Phones, Order, Years

  Source: www.caranddriver.com

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• People under 75 need more seasoning

  Bob Lutz

  People, Needs, Seasoning

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• CAFE is like trying to cure obesity by requiring clothing manufacturers to make smaller sizes.

  Bob Lutz

  Trying, Cafes, Size

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• You cannot buy a bad automobile any more from any producer. We have to do more products not because we're looking at a particular segment, but because it's a great vehicle.

  Bob Lutz

  Producers, Automobile, Vehicle

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• The Marine Corps taught me commitment, courage, focus, and a value system that can easily suffice for people like me who aren't religious.

  Bob Lutz

  Religious, Commitment, Marine

  Source: www.caranddriver.com

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• One colossal advantage of being in extra innings is that you can tell it like it is, say what you think, and largely eschew political caution.

  Bob Lutz

  Thinking, Political, Advantage

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• I think either party would have seen the wisdom in bailing out the American automobile industry, because one job in ten in the United States is either directly or indirectly connected to the automobile industry. You just could not let these companies go down.

  Bob Lutz

  Jobs, Party, Thinking

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• Why did I lose? No reason, though you might like to know that I got tired, my ears started popping, the rubber came off my shoes, I got cramp, and I lost one of my contact lenses. Other than that I was in great shape.

  Bob Lutz

  Tired, Lost Ones, Shoes

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• There's a powerful sense of reality to our concepts, ... These are vehicles we think people would purchase and drive today.

  Bob Lutz

  Powerful, Reality, Thinking

  7 Copy quote

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