Mike Markkula Quotes

• Never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last.

  Mike Markkula

  Believe, Goal, Lasts

  18 Copy quote

• Impute
  People DO judge a book by its cover. We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.

  Mike Markkula

  Book, People, Judging

  20 Copy quote

• You've got to be like a butterfly and have a metamorphosis.

  Mike Markkula

  Butterfly, Metamorphosis, Like A Butterfly

  10 Copy quote

• In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities.

  Mike Markkula

  Jobs, Opportunity, Order

  8 Copy quote

• Lasting companies know how to reinvent themselves.

  Mike Markkula

  Lasting, Company, Know How

  10 Copy quote

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