Gregory Berns Quotes

• A person can have the greatest idea in the world - completely different and novel - but if that person can't convince enough other people, it doesn't matter.

  Gregory Berns

  Ideas, People, Different

  "Neuroscientist Reveals How Nonconformists Achieve Success" by Kathi Baker, whsc.emory.edu. September 25, 2008.

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• There is, of course, great value in belonging to a group. Safety in numbers, for one. But there is also a mathematical explanation for why the brain is so willing to give up its own opinions: a group of people is more likely to be correct about something than an individual.

  Gregory Berns

  Giving Up, Numbers, People

  Gregory Berns (2013). “Iconoclast: A Neuroscientist Reveals How to Think Differently”, p.88, Harvard Business Press

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• When confronted with information streaming from the eyes, the brain will interpret this information in the quickest and most efficient way possible. Time is energy. The longer the brain spends performing some calculation, the more energy it consumes. Considering the brain runs on about 40 watts of power (a lightbulb!), it doesn't have a lot of energy to spare.

  Gregory Berns

  Running, Eye, Brain

  Gregory Berns (2010). “Iconoclast: A Neuroscientist Reveals How to Think Differently”, p.7, Harvard Business Press

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• Because humans, in effect, created dogs through domestication, the canine mind reflects back to us how we see ourselves through the eyes, ears, and noses of another species.

  Gregory Berns

  Dog, Eye, Mind

  "Dogs Experience Emotions Just Like Humans, New Research Says", www.huffingtonpost.com. October 7, 2013.

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