Bill Jensen Quotes

• The paradox of simplicity is that making things simpler is hard work.

  Bill Jensen

  Hard Work, Simplicity, Paradox

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• Simplicity is power. The power to do less of what doesn't matter and more of what does.

  Bill Jensen

  Simplicity, Doe, Matter

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• Simpler companies are user centered. They adapt to the needs of day-to-day decision makers.

  Bill Jensen

  Simplicity, Decision, Needs

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• Simplicity: The New Competitive Advantage in a World of More, Better, Faster.

  Bill Jensen

  Simplicity, World, Advantage

  Bill Jensen (2003). “The Simplicity Survival Handbook: 32 Ways to Do Less and Accomplish More”, p.4, Basic Books

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• People don't listen to marketplace logic; they listen for meaning and purpose. Attention can't be bought. Before any interaction, ask yourself: 'How do I want to make people feel or act?' Put yourself in their shoes. The role of a leader is to create an experience that will inspire people to take action.

  Bill Jensen

  Shoes, People, Leader

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