Ed Benguiat Quotes

• I do not think of type as something that should be readable. It should be beautiful.

  Ed Benguiat

  Beautiful, Thinking, Should

  54 Copy quote

• Type should be beautiful — Screw readable!

  Ed Benguiat

  Beautiful, Type, Should

  13 Copy quote

• Doing something a long time does not mean you're good. It only means you've done it a long time.

  Ed Benguiat

  Mean, Long, Design

  15 Copy quote

• I don't think that success is the premise to what is good or bad.

  Ed Benguiat

  Thinking, Design, Typography

  8 Copy quote

• To me designing has never been a job or profession. It's a way of life, like a priest or rabbi.

  Ed Benguiat

  Jobs, Design, Way

  16 Copy quote

• The only place Avant Garde looks good is in the words Avant Garde.

  Ed Benguiat

  Avant Garde, Looks

  17 Copy quote

• The contributions that one makes in typography, design, and art in general cannot be, and must not be measured on how much money is involved. That would lead to total chaos. The word itself (contribution) is to give to a common purpose.

  Ed Benguiat

  Art, Common Purpose, Giving

  10 Copy quote

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