There is no such thing as good writing, only good rewriting.
There's no money in poetry, but then there's no poetry in money, either.
Never use the word 'audience.' The very idea of a public, unless the poet is writing for money, seems wrong to me. Poets don't have an 'audience'. They're talking to a single person all the time.
There should be two main objectives in ordinary prose writing: to convey a message and to include in it nothing that will distract the reader's attention or check his habitual pace of reading - he should feel that he is seated at ease in a taxi, not riding a temperamental horse through traffic.
A banker warned the British poet Robert Graves that one could not grow rich writing poetry. He replied that if there was no money in poetry, there was certainly no poetry in money, and so it was all even.
The poet's first rule must be never to bore his readers; and his best way of keeping this rule is never to bore himself-which, of course, means to write only when he has something urgent to say.
The award of a pure gold medal for poetry would flatter the recipient unduly: no poem ever attains such carat purity.
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