What makes 'good tape'? That is the question that has consumed my life for the past 20 years, and I have an answer for you
One of the things that I think audio is best at is creating empathy.
A lot of people listen to podcasts because they want to learn something and be entertained along the way.
When you're hearing somebody and you're not seeing them, your brain naturally creates a version of them. Then you feel closer to them because you've created them.
With me being in my 40s, I knew who I was.
Audio is the only medium you can consume while you're multitasking.
People really like to listen to other people talk; sometimes listening is the only thing you can do.
When you're launching a business, you just really want to know somebody deeply to help in how you do it.
Radio was supposed to die in 1945, when TV came along. It turns out that radio grew and grew, and it's a bigger business today than it has ever been.
There are tons of businesses that exist in the United States. An insane number of people who are in business for themselves. And then there are people on board feeling they're at key early stages of companies.
A free throw seems boring but then when you sort of dig into what's going on and the history and psychology and the social anthropology around the free throw - it's interesting.
I was 40-something years old. I hadn't shown any entrepreneurial spunk up until that point.
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