Pressure is high and jobs are at stake. There is nothing wrong with having commercial music to pitch for those situations, as well as for ad campaigns.
People get bored of hearing the same genre of music over and over again. Observe the current musical landscape and predict what "mood" people will be in next. Ask yourself what would be the most natural transition or reaction to the current genre. Then create it!
If you want to be a songwriter and place a song with a popular artist, then it's ok to follow the trends. This is mainly because many labels are afraid to take big risks on something that sounds too different than the status quo.
Write great songs that sound amazing if sung and played on the piano or acoustic guitar. Always encourage sing-alongs! Be prolific! Say "Yes" to new collaborations because you never know where it could lead.
As a new artist you should ignore trends at all costs.
If you follow a trend, by the time it is released it will sound like the same regurgitated music that the public has been hearing for the past eight months (at least.) I am not referring to genres or production that is considered to be timeless or "classic" sounding.
Many artists who sign deals in the US and UK get the benefit of worldwide promotion and have a better shot at breaking globally.
Social media has been an incredible tool to connect to my fan base, and collaborate with people around the world. Some of my biggest breaks have come through people hearing my music on the Internet and then contacting me through social media.
There is no question that the US market is the hardest to break into. I believe that the reason for this primarily has to do with the fact that the majority of the most powerful radio stations in the US are owned by Clear Channel. They are massive and have the ability to break artists worldwide. For the most part, they are dealing directly with the major labels in the US, with whom they have had long relationships. If you are an artist that is not being pushed by Clear Channel radio in the US, your chances of becoming a household name are slim.
In Europe, radio stations are owned by a variety of different entities, so there is less uniformity on radio programming and more opportunity for artists to get radio play and break overseas.
Every artist that becomes famous has a team, and needs to convince someone to believe in them enough to have others rally around them to achieve stardom. If I can be that person, then I am happy to do it.
Taking constructive criticism from others is required to get to the next level.
Knowing how to market yourself and your press materials is key.
There is a lot of incredible talent out there, however, talent alone is not enough. Being a great singer does not matter, if you are not singing great songs. Having great songs will not be obvious to record executives if they are not professionally produced. Consistently performing those songs extremely well is essential.
I have certainly faced my fair share and will likely come across more. These experiences have been fuel for my music. Facing these challenges has forced me to recognize my own inner strength.
The people who come out on top in music business have persistence. It is key! Fall down seven times; stand up eight. It takes a lot of courage and an unwavering belief in yourself and your abilities.
Being in the music business requires having a very strong resolve. You must be completely committed to the craziness that will inevitably ensue when pursing a career in music. There is no one who is immune to this. Not even the biggest music icons.
Everyone faces challenges from the fierce competition as well as the manipulative crooks that are rampant throughout the music business.
I love the songs we've written together [with Ivo Moring] and believe that Rock music is coming back with a vengeance. There are a lot of new and exciting things on the horizon and the next chapter is going to be amazing.
No matter what you're going through, there is no temporary feeling or circumstance that can take away the core of who you are.
Home is a place from which you can draw strength.
Always have clear lines of communication and be open to trying new ideas. Being open to new ideas is crucial to growing as an artist. If you always have the same creative habits, how will you ever excel to the next level? The answer is, you won't. Taking those creative risks reaps the most incredible rewards.
We're living in a time of so much clutter that has allowed everyone to express themselves at any moment. We have access into people's lives like never before. It's a lot to take in and it's easy to get overwhelmed and swallowed up in it.
I have to say one of the lessons I learned is to always be prepared.
The golden rule would be to write a great, authentic song that is well produced and it will find its home. The audience can feel whether or not the artist is being genuine in their music. It's up to the artist to have the courage to reveal their truth through their songs.
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