Clashing expectations are what most consistently derail any team, and especially a culturally diverse team. So if you take the time to "define" the goal carefully upfront, you've addressed one of the most difficult and important parts of the innovative process.
The better you work to find the pain point and problem facing a diversity of users, the more clearly you can DEFINE the goal when you implement the process for culturally intelligent innovation.
I do think stories are one of the best tools for communicating across any number of cultures. But I also think there are wildly successful leaders who are introverted, disciplined, lead via spreadsheets and goals, and might not "appear" to be a great leader...but in retrospect, made a massive impact.
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