Michael J. Silverstein Quotes About Understanding

Quotes about: Understanding

• For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are "odd" but hold opportunity. I ask: how do they use the product, what motivates them, how can we clone them.

  Michael J. Silverstein

  Opportunity, Focus, Understanding

  Interview With Bob Morris, bobmorris.biz. November 28, 2015.

• Woo your biggest fans. This rule says concentrate your efforts at understanding on the 2 percent of consumers that personally drive 20 percent of sales and invite their friends and colleagues to enjoy you.

  Michael J. Silverstein

  Effort, Understanding, Fans

  Source: bobmorris.biz

• The starting point is to create a qualitative understanding of market drivers. You need to get into the head of the consumer and be able to tell her story. It is both art and science. The purpose of the market map is to define dissatisfactions, hopes, dreams and fears. Winning solutions respond to the distinct and specific needs of a group of consumers.

  Michael J. Silverstein

  Dream, Art, Winning

  Source: bobmorris.biz

• Completely understand the customer by seeking an intense, complete and empathetic understanding.

  Michael J. Silverstein

  Understanding, Intense, Empathetic

  Source: bobmorris.biz

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