Having people around you that are honest with you, and having a team around you that can actually track and communicate where things are working and where they're not working, is really an invaluable asset to an artist's career. I just see it time and again, people who have no clue about that stuff. It's frustrating, and I see the frustration for them. It's a weird thing being an artist, trying to navigate the music business with little to no help.
Be yourself and do what you actually like doing as an artist. Don't try to think too much about where am I gonna fit in here, and how is this gonna be received, and who is gonna like this? Just do what you like doing and make sure that you enjoy doing it. If you do that and you get good at it by practising, then people are gonna come around - there's so many people out there that listen to all kinds of music. It's important to just do what you like, otherwise the fun gets sucked out of it.
I think relationships are more valuable than anything - in not just music, but any kind of business - if you can be a good, honest person who keeps your word and works hard, and by practising and getting good, you develop your skills, then you have a lot of opportunity to succeed, because you'll have all these people out there to support you. If you have those relationships, then doors open for you, and that's really valuable.
Learning to never quit and keep going is the biggest thing. I don't think it was ever an epiphany, I think that's just the most important thing that has worked for me: to keep going and keep trying.
I just want to make a lot of good music that entertains people and makes people think, and maybe inspires other people to make music. That's it, man. I don't really know about a legacy. Honestly, I wouldn't mind making some money. I wouldn't mind being able to buy a house and have a comfortable life. I'm not trying to chase superstardom and millions and millions of dollars. I would like to have enough return on what I do to allow me to continue doing it more comfortably.
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SonReal Hip-hop artist