I have asked students at the beginning of their careers, what things of that sort might haunt them – what things they must photograph, things they have to try to shoot even before they master the intricacies of making dye transfer prints.
When art is defined by Damien Hirst and Jeff Koons, you've got a society that's impoverished.
Why do most great pictures look uncontrived? Why do photographers bother with the deception, especially since it so often requires the hardest work of all? The answer is, I think, that the deception is necessary if the goal of art is to be reached: only pictures that look as if they had been easily made can convincingly suggest that beauty is commonplace.
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