Robert W. Bly quote: We are not in the business of being original. We...

We are not in the business of being original. We are in the business of reusing things that work.

Robert W. Bly

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Robert W. Bly (2007). “The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells”, p.39, Holt Paperbacks

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We are not in the business of being original. We are in the business of reusing things that work. - Robert W. Bly

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