Robert W. Bly Quotes

• We are not in the business of being original. We are in the business of reusing things that work.

  Robert W. Bly

  Being Original, Originals

  Robert W. Bly (2007). “The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells”, p.39, Holt Paperbacks

  6 Copy quote

• Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.

  Robert W. Bly

  Creating, Want, Reason Why

  6 Copy quote

• Listen to your instincts, then do the opposite.

  Robert W. Bly

  Opposites, Instinct

  Robert W. Bly (2003). “Fool-Proof Marketing: 15 Winning Methods for Selling Any Product or Service in Any Economy”, p.98, John Wiley & Sons

  4 Copy quote

• What you want to do as a living and get paid for, others want to do as a hobby and for free.

  Robert W. Bly

  Want, Hobbies, What You Want

  Robert W. Bly (2003). “Careers for Writers & Others Who Have a Way with Words”, McGraw Hill Professional

  4 Copy quote

• Writers are interested in a diverse range of subjects, but prefer to move from field to field to satisfy intellectual curiosity, rather than devote an entire working life to one particular discipline.

  Robert W. Bly

  Moving, Discipline, Intellectual

  Robert W. Bly (2003). “Careers for Writers & Others Who Have a Way with Words”, McGraw Hill Professional

  4 Copy quote

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