Chip Heath Quotes

• The most basic way to get someone's attention is this: Break a pattern.

  Chip Heath

  Attention, Patterns, Way

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• Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.

  Chip Heath

  Emotion

  "Switch: How to Change Things When Change Is Hard". Book by Chip Heath and Dan Heath, 2010.

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• What looks like resistance is often a lack of clarity.

  Chip Heath

  Looks, Resistance, Clarity

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• When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there.

  Chip Heath

  Different, Looks, Middle

  Chip Heath, Dan Heath (2011). “Switch: How to change things when change is hard”, p.93, Random House

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• Just look for a strong beginning and a strong ending and get moving.

  Chip Heath

  Strong, Moving, Looks

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• To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

  Chip Heath

  Communication, Thinking, Needs

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• Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.

  Chip Heath

  Decisions We Make, Choices, Luck

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• What’s working, and how can we do more of it?

  Chip Heath

  Chip Heath, Dan Heath (2011). “Switch: How to change things when change is hard”, p.41, Random House

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• The more we reduce the amount of information in an idea, the stickier it will be.

  Chip Heath

  Ideas, Information, Amount

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• The first problem of communication is getting people's attention.

  Chip Heath

  Communication, People, Attention

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• The Aha! experience is much more satisfying when it's preceded by the huh experience.

  Chip Heath

  Satisfying

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• Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.

  Chip Heath

  People, Looks, Laziness

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• The more hooks an idea has, the better it will cling to memory.

  Chip Heath

  Memories, Ideas, Hook

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• Stories are flight simulators for our brains.

  Chip Heath

  Brain, Stories, Flight

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• One of my favorite bloggers who can articulate his ideas clearly is Avinash Kaushik. The only problem? His ideas are so awesome his posts are a mile long, but I promise they are worth the time.

  Chip Heath

  Ideas, Long, Promise

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• Anger prepares us to fight and fear prepares us to flee.

  Chip Heath

  Fear, Anger, Fighting

  Chip Heath, Dan Heath (2008). “Made to Stick: Why some ideas take hold and others come unstuck”, p.67, Random House

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• Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That's when the Curse of Knowledge kicks in, and we start to forget what it's like not to know what we know.

  Chip Heath

  Mean, Experts, Nuance

  "Made to Stick: Why some ideas take hold and others come unstuck". Book by Chip Heath and Dan Heath, 2006.

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• When people know the desired destination, they’re free to improvise, as needed, in arriving there.

  Chip Heath

  People, Arriving, Destination

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• Most analysts are SO SMART and have amazing ideas, but they can't convey their genius ideas to others.

  Chip Heath

  Smart, Ideas, Genius

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• Once we know something, we find it hard to imagine what it was like not to know it.

  Chip Heath

  Knowledge, Imagine, Knows

  Chip Heath, Dan Heath (2008). “Made to Stick: Why some ideas take hold and others come unstuck”, p.20, Random House

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• Grit is not synonymous with hard work. It involves a certain single-mindedness. An ungritty prison inmate will mount a daring new escape attempt every month, but a gritty prison inmate will tunnel his way out one spoonful of concrete at a time. Grit

  Chip Heath

  Hard Work, Tunnels, Months

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• What looks like a people problem is often a situation problem.

  Chip Heath

  People, Looks, Problem

  "Switch: How to Change Things When Change Is Hard". Book by Chip Heath and Dan Heath, 2010.

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• Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle

  Chip Heath

  Army, Creating, Battle

  Chip Heath, Dan Heath (2008). “Made to Stick: Why some ideas take hold and others come unstuck”, p.26, Random House

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• There's no such thing as a passive audience.

  Chip Heath

  Passive, Audience

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• The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.

  Chip Heath

  Impossible, Imagine, Given

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