Jonah Berger Quotes

• Going viral isn’t random, magic, or luck. It’s a science.

  Jonah Berger

  Magic, Luck, Viral

  47 Copy quote

• People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.

  Jonah Berger

  Thinking, People, Focus

  Jonah Berger (2016). “Contagious: Why Things Catch On”, p.181, Simon and Schuster

  13 Copy quote

• Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.

  Jonah Berger

  People, Magic, Growth

  12 Copy quote

• Connecting with others is rewarding; it makes us feel like we're not alone in the world.

  Jonah Berger

  World, Feels, Connecting

  8 Copy quote

• Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.

  Jonah Berger

  Decision, Mouths, Purchasing

  Twitter post from May 31, 2016

  6 Copy quote

• If something is built to show, it's build to grow.

  Jonah Berger

  Shows, Grows, Built

  4 Copy quote

• Marketing is about spreading the love.

  Jonah Berger

  Marketing

  6 Copy quote

• Top of mind means tip of tongue.

  Jonah Berger

  Mean, Mind, Tongue

  Twitter post from Mar 25, 2014

  4 Copy quote

• People don't need to be paid to be motivated.

  Jonah Berger

  People, Needs, Motivated

  Jonah Berger (2016). “Contagious: Why Things Catch On”, p.58, Simon and Schuster

  4 Copy quote

• Virality isn’t born, it’s made.

  Jonah Berger

  Born, Made

  Twitter post from Jul 24, 2013

  4 Copy quote

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